Introduction
Twenty-five years working with brands across Europe, Asia and the Americas.
Diesel, Eastpak, Surface to Air, Aēsop, Reflex. Today I run the Milan office of a strategic agency, and I co-founded NOVA — an AI experience company opening its first exhibition in 2025.
I take on brand projects as a senior partner — close to the product, close to the people. New categories, retail, licensing, repositioning. Work that needs both judgement and hands.
Chapter 01 — Aēsop Italy, 2015